Welcome to Veganella

“In a world where you can be anything, be kind”

My vegan story.

Hi! My name is Eleni. I’m a 27 year old foodie from Wellington, New Zealand and I love sharing delicious vegan recipes in the hope to inspire others to eat more plants.

I became vegan five years ago while working in a vegan restaurant in France and I have never looked back. You usually hear vegans say going veggie was easy for them because they ‘never really liked meat anyway’, but I was an avid-meat lover for the first 20 years of my life and also incredibly fussy! When I learnt about the environmental impact of meat and dairy and, of course, the ethical reasons to go vegan, it was a no-brainer to make the switch. Because I was working in a vegan restaurant at the time and surrounded by many other vegans and vegetarians, I learnt quickly that vegan food can be freaking delicious. However that is not the case for everyone and that is why I created Veganella.

I started Veganella because like many others, I used to perceive vegan food to be boring and not tasty and I wanted to share just how incorrect that is. My hope is to help make being vegan easy in this non-vegan world.

work with me

Content Creation

I love working with brands and their vegan products to create recipes, images and reels. Brands I have previously or am currently working with include Sujon Berries, Angel Food Cheese, Second & Thirds, Mamias NZ, Living Goodness, Froothie and Kavita’s Kitchen.

UGC Creator

I create UGC content for brand I align with. Currently I'‘m working with Raw Nature, Matakana Superfoods and Healthy Me.

NZ Vegan Magazine Recipe Contributor

A couple of my favourite recipes each season are featured in the New Zealand Vegan and Plant Based Living Magazine, brought to you by the Vegan Society.

Freelance Writer

I have written articles for the NZ Vegan Magazine and the Vegan website kindform.co. Chatting about all things vegan like dating, travel, recipes, reviews and more!